![](https://cdn.myportfolio.com/cc917b5e-ca3f-4e92-990a-06cdf206046d/691583b9-5e11-4b3b-9914-a7f7e2e14376_rw_1200.png?h=a13d59c0abc34eee0408f96b30af435d)
PROBLEM: Confluera makes it much faster and easier to see the threat and intercept cyber attacks in the Cloud. Our story sounds too good to be true.
SUCCESS: Persuade Cloud Security Engineers to try Confluera.
SUCCESS: Persuade Cloud Security Engineers to try Confluera.
![](https://cdn.myportfolio.com/cc917b5e-ca3f-4e92-990a-06cdf206046d/ff5e9a13-4b50-4114-afb0-a637a7a422f5_rw_1200.png?h=fe1ff38d36409bf3f3e8f36a0a2d10bc)
DESIGN PROJECTS: 1) Create new Confluera explainer with story that resonates. 2) Redesign Confluera website to feature new story.
TEAM: Head of Product, CEO, Founders. MY ROLE: Content Strategist, Writer, Infographic Illustrator, UX/UI/Visual Designer and Researcher.
RESULTS: New story / design improved Confluera prospect engagement and customer acquisition. It also played an important role in persuading XMCyber, a respected Israeli cybersecurity leader to acquire Confluera.
TEAM: Head of Product, CEO, Founders. MY ROLE: Content Strategist, Writer, Infographic Illustrator, UX/UI/Visual Designer and Researcher.
RESULTS: New story / design improved Confluera prospect engagement and customer acquisition. It also played an important role in persuading XMCyber, a respected Israeli cybersecurity leader to acquire Confluera.
![](https://cdn.myportfolio.com/cc917b5e-ca3f-4e92-990a-06cdf206046d/f9bad36e-9b80-46c8-aae7-33ea2294a4df_rw_1920.png?h=4c19e1a063ed497eaf3d7272b9fc9681)
![](https://cdn.myportfolio.com/cc917b5e-ca3f-4e92-990a-06cdf206046d/3d5eb270-e627-4eb6-8e15-9735c724b0f8_rw_1200.png?h=d2a6066be77b886df780b14f48553333)
CUSTOMER RESEARCH
Job-To-Be-Done: what does prospect need to be persuaded?
Job-To-Be-Done: what does prospect need to be persuaded?
To improve conversion we want to meet Sarah where she is, satisfying her curiosity and conducting due diligence. Cloud Security Engineer Job-To-Be-Done illustrates the Confluera website visit scenario.
![](https://cdn.myportfolio.com/cc917b5e-ca3f-4e92-990a-06cdf206046d/a48f450f-23b5-49e6-8ee7-21fe41de6b9e_rw_1200.png?h=3ec3b399d53b84737fce0550c44d0dcd)
![](https://cdn.myportfolio.com/cc917b5e-ca3f-4e92-990a-06cdf206046d/22639d01-5f89-4347-a274-944bb7ebcd67_rw_1920.png?h=5c3020700cb968f08430292737e54b8a)
![](https://cdn.myportfolio.com/cc917b5e-ca3f-4e92-990a-06cdf206046d/8818c2a3-040e-4eff-a790-2ac06db3febb_rw_1200.png?h=d10af11125c914ee191182ae822fad3d)
![](https://cdn.myportfolio.com/cc917b5e-ca3f-4e92-990a-06cdf206046d/5fa8d049-3473-498c-b064-ec7180dc765a_rw_600.jpg?h=5d2435ab8a30d0d578de8be92410c69b)