PROBLEM: Confluera makes it much faster and easier to see the threat and intercept cyber attacks in the Cloud. Our story sounds too good to be true.
SUCCESS: Persuade Cloud Security Engineers to try Confluera.
SUCCESS: Persuade Cloud Security Engineers to try Confluera.
DESIGN PROJECTS: 1) Create new Confluera explainer with story that resonates. 2) Redesign Confluera website to feature new story.
TEAM: Head of Product, CEO, Founders. MY ROLE: Content Strategist, Writer, Infographic Illustrator, UX/UI/Visual Designer and Researcher.
RESULTS: New story / design improved Confluera prospect engagement and customer acquisition. It also played an important role in persuading XMCyber, a respected Israeli cybersecurity leader to acquire Confluera.
TEAM: Head of Product, CEO, Founders. MY ROLE: Content Strategist, Writer, Infographic Illustrator, UX/UI/Visual Designer and Researcher.
RESULTS: New story / design improved Confluera prospect engagement and customer acquisition. It also played an important role in persuading XMCyber, a respected Israeli cybersecurity leader to acquire Confluera.
CUSTOMER RESEARCH
Job-To-Be-Done: what does prospect need to be persuaded?
Job-To-Be-Done: what does prospect need to be persuaded?
To improve conversion we want to meet Sarah where she is, satisfying her curiosity and conducting due diligence. Cloud Security Engineer Job-To-Be-Done illustrates the Confluera website visit scenario.
