Welcome to Offtheground Design. Vadim is a hands-on Product Designer. Check out his Cisco, Visa, Samsung, SAP, Lifelock, and others.
Design Is a Conversation
To get to product-market-fit faster, start with the business objectives. To better understand the target customer and their needs, develop empathy. Frame the hypothesis/POV with conceptual design. Then verify your assumptions by creating, testing and iterating the prototypes.
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